Public Relations

Event Planning and Media Relations

The Woodrow’s DuckPin launch events were tailored to solidify Woodrows into the culture of downtown Grand Rapids by attracting various groups, including coordinating a “sneak peak” event for social media and community influencers, Brunswick and other suppliers, and a fundraiser with the Mental Health Foundation of West Michigan. Our work resulted in:

• Statewide multimedia coverage at all launch events across 39 platforms/accounts
• Education on the unique sport of duckpin bowling, Woodrows is the first of its kind in West Michigan
• Coordination of 3 successful launch events and media coverage

Event Planning and Media Relations

SeyferthPR works with presenting sponsor Blue Cross Blue Shield/Blue Care Network of Michigan to support the Grand Rapids Turkey Trot, an annual event that raises funds to offset after school athletic costs for Grand Rapids Public School students:

• Developing promotional strategy and messaging.
• Managing social media outreach and conducting media relations.
• Managing the successful return from fully-virtual to in-person race in downtown Grand Rapids during COVID-19 pandemic.
• Growing race participation from 500 to nearly 5,000 over 8 years.

Public Relations

For more than 35 years, SeyferthPR has been building LOCAL brand advocacy and reputation for McDonald’s Restaurants by:

• Supporting nearly 1,000 McDonald’s restaurants throughout Michigan, Indiana and Kentucky.
• Spreading awareness of McDonald’s commitment to their communities through media, social media and community relations.
• Engaging in grassroots public relations tactics with support from local constituents, influencers, media and organizations.

Bottom-Line Partnerships

SeyferthPR champions Gilda’s LaughFest, which brings in 50,000 people to West Michigan to celebrate “Laughter for the health of it,” by:

• Promoting this premiere festival to a national audience
• Coordinating celebrity guest interviews with nationwide media
• Spreading awareness of the festival’s proceeds, which benefit free cancer and grief support programs offered through Gilda’s Club Grand Rapids

Public Relations

SeyferthPR plays an integral behind-the-scenes role in Mercy Health’s integrated communications strategies, working alongside its internal public relations, marketing, and leadership teams throughout the state of Michigan with:

• System mergers, hospital/office openings
• Internal/External communications
• Media relations
• Social media/patient storytelling

Public Relations

SeyferthPR drives the conversation of Sable Homes being a lead expert, not only for workforce housing, but for the region’s home building industry, creating:

• Community relations
• Media opportunities
• Op-eds/Blogs
• Social media strategy

Public Relations

As a West Michigan business and community partner, SeyferthPR works with the Grand Valley State University Foundation to host the Foundation’s prestigious enrichment celebration by:

• Strategizing outreach to valued donors and members of the GVSU community
• Executing stage and event program management
• Ensuring event details are exemplary for more than 1,700 notable attendees

Event Planning

SeyferthPR has a passion to bring local events to fruition. Each year, SeyferthPR manages Nana’s Run, an annual event to raise ALS awareness, by:

• Organizing and planning the annual event in its entirety
• Promoting awareness and shared messaging for local ALS patients and families
• Leading the first safe return of in-person events in downtown Grand Rapids amid COVID-19
• Helping to raise more than $2 million for ALS research

Creating Community

Showcasing West Michigan’s hometown presidential legacy, SeyferthPR is honored to be an established partner with the Gerald R. Ford Presidential Foundation and Gerald R. Ford Presidential Museum by:

• Raising global awareness about America’s 38th President and first lady Betty Ford
• Creating new virtual/in-person engagement opportunities for the Presidential Museum
• Sharing and promoting the life and values of President Ford with the community

Creating Collaborations to Engage Audiences

SeyferthPR has worked closely with TalkSooner for more than a decade to provide fresh and relevant forums/channels to inspire parents to have `the drug talk’ with their children, while focused on the organization’s goal of youth substance abuse prevention, including:

• Creating innovative messaging to parents/caregivers throughout Michigan
• Coordinating partnerships and messaging efforts with the media
• Expanding community collaboration with health care systems, health insurance carriers and state government entities.